Welcome to The Platinum Club
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Our clients are people like you
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We work hard so you don't have to
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Come on in to see for yourself

Our Mission

The Platinum Club is a boutique public relations firm

 

We specialise in strategic communications, event management and image branding within the entertainment and lifestyle community. We are focused on building relationships between businesses or brands and their target markets. The Platinum Club develops and implements strategic plans to increase awareness and credibility.

The Platinum Club offers so much more than writing press releases. Our goal is to understand your business or brand from the inside out and find the most advantageous position for your company to attract consumers. We listen to where your business wants to go, work with current and future business objectives and develop a strategic PR and communications plan.

The Platinum Club provides services and strategies to engage, position and produce measurable results that will ensure your business or brand stands out from the crowd.

About Us

The Platinum Club was formed in 2013 by entertainment industry professionals in the print, television, radio and online markets. We understand what it takes to attract the relevant media and what each outlet is looking for from a press release, interview opportunity, event by understanding how to pitch content to them.

By being in the media industry, we have built up fantastic relationships not only with influential people throughout the media, but with South Africa’s top celebrities as well. By understanding this gap in the South African PR market, we put their skills together to form The Platinum Club.

What We Do

The Platinum Club knows that great relationships with the media are a key tool to great PR. By creating standard PR packages, we will ensure your brand gets the recognition it deserves. With many other services, we ensure that each plan is customized to your specific needs. These services include:

  • Communication Plans
  • Creation, management and distribution of press materials (press kit, fact sheets, press releases, biographies and media alerts)
  • Media Relations
  • Media Kit Development
  • Press Conferences
  • New Product Launches
  • Newsletters
  • Speaking Opportunities

  • PR Measurement
  • Article Placements
  • Research Promotion Campaigns
  • Special Events
  • Social media plan development and implementation
  • Email Campaigns
  • Planning and execution of media events
  • Photo Opportunities
  • Crisis Management

Frequently Asked Questions

1.What is PR? How is it different from Marketing?

Marketing is the science of knowing where and how to place ads effectively and targeting the correct audience. Public relations is the art of building relationships with your consumers and building credibility, awareness and helping you position yourself where you want to be in the market. In other words, marketers help you talk about yourself effectively and PR gets people to talk about you and effectively builds your credibility and position in the market. This activity then makes your marketing that much more effective.

2.Why should I hire a boutique firm?

A firm is classified as boutique if there are less than ten employees. This ensures that the person you meet with will be the person working on your campaign. Boutique firms offer clients personalized service and personal and strong relationships with industry journalists. Boutique PR specialists can properly identify and arrange meetings or interviews with the appropriate media contacts to help your business stay visible. 

3.Can you guarantee media placement and publicity?

No, it is unethical for anyone in the field of public relations to guarantee publicity. PR professionals have relationships with journalist built on trust and mutual benefit. Our job is to marry the best story angles for the journalist with the happenings of our clients for media placement.

4.How is PR more cost effective?

Placing an ad in local or national media outlets can be incredibly costly. It’s a hefty investment without a plan or strategy. Public relations and marketing can be the most effective when they work together. Public relations helps increase credibility, awareness and relationships.

Contact Us

If you have a project you would like to discuss, get in touch with us.

We’ve got everything your business or brand needs to get the word out there to all the relevant people. Should you wish to contact us about any queries you may have, please feel free to mail us and we will get back to you as soon as possible.

Email Us Directly:

lee-roy@platinum-club.co.za
el@platinum-club.co.za

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